Inspired by philosophy and spirituality. Elegant with urban attitude and darkly daring aesthetics.
HUPOT is a fashion brand founded by DO and YK in 2008. Their collection has been donned by K-pop stars BIG BANG, 2NE1, SHINee, to US Hip-Hop trendsetters like Big Sean, A$AP Rocky and etc. Their main focus in production is quality before quantity. HUPOT started to export worldwide from 2011. From Hong Kong, Japan, Australia, London, and to the USA.
The meaning of HUPOT is to express that the potential of humans are unlimited and everyone can achieve their dreams.